by Venke Sharma : The Indestructible Brand: Crisis Management in the Age of Social Media

ISBN : #9386446790 | Date : 2017-08-22

Description :

PDF-1b52e | Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisi… The Indestructible Brand: Crisis Management in the Age of Social Media

The Indestructible Brand: Crisis Management in the Age of Social Media by by Venke Sharma

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